Customer & Marketing Executive

Customer & Marketing Executive

St Andrews
Salary: £35,000

Are you commercially minded, creatively driven, and passionate about delivering exceptional customer experiences? We are seeking a Customer & Marketing Executive to join our growing luxury property business in St Andrews.

This is a dynamic, hands-on role within a premium, service-led property business, where you'll play a key part in shaping both the guest experience and the commercial performance of the business.

About the Role

This is a varied position spanning customer experience, marketing, and business operations, giving you exposure across the full guest journey - from initial enquiry to post-stay engagement - while also contributing to strategic decisions through data and insight.

You will work closely within a small, agile team, predominantly on-site in St Andrews, with external property visits and involvement in guest check-ins and check-outs.

Key Responsibilities

Customer Experience

Deliver a seamless, high-end guest journey from enquiry through to departure
Manage customer enquiries with professionalism and attention to detail
Handle bespoke guest requests, ensuring a personalised, luxury experience
Support guest check-ins and check-outs where requiredMarketing & Brand Development

Create engaging video and visual content showcasing properties
Develop innovative, creative ideas to increase engagement while maintaining a slick, premium brand identity
Support social media and digital marketing activity
Ensure all marketing output reflects a high-quality, aspirational feelMarket Analysis & Performance

Monitor market trends and competitor activity within the short-stay and luxury property sector
Assess and optimise advertising platforms and return on investment (ROI)
Contribute to data-driven decisions to improve performance and growthGuest Engagement & Retention

Engage with guests post-stay to gather feedback and encourage repeat bookings
Support brand loyalty through excellent follow-up and relationship managementBusiness & Operational Support

Support internal processes and continuous improvement initiatives
Use data and analytics to build business cases for new ideas and improvements
Take ownership of mini projects and case studies within the business
Work collaboratively across a small team, contributing wherever needed

About You

We are looking for someone who is:

Commercially minded with a strong understanding of business performance
Confident working with data and analytics to support decision-making
Experienced in assessing ROI across marketing or commercial activities (essential)
Highly organised, with the ability to manage projects and take ownership
A strong communicator with a polished, professional approach
Proactive, adaptable, and comfortable working in a fast-paced environmentMarketing experience is desirable but not essential - a strong commercial mindset and analytical capability are key.

Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age