Regional Sales Executive

Our client is a well-established agricultural machinery, groundcare equipment, and rural supplies company working across a wide range of agricultural enterprises – from arable and livestock farms to estates, horticultural businesses, and sports turf facilities. With a strong reputation for technical expertise and customer service,

The Role

We are seeking an experienced Sales Executive to join the field sales team. You will be responsible for developing new business and managing existing relationships across a diverse portfolio of agricultural and rural customers.

Key Responsibilities

Develop and execute a territory sales plan to achieve revenue and margin targets

Proactively identify new business opportunities across farming, estate, groundscare, and rural sectors

Build and maintain strong relationships with farm managers, estate owners, groundscare contractors, and agricultural dealers

Provide technical product advice and demonstrations on a wide range of agricultural and groundcare machinery and supplies

Negotiate contracts and tenders, working closely with the internal sales and logistics teams

Attend trade shows, county fairs, and industry events to represent the business

Maintain accurate CRM records and sales forecasts

What We're Looking For

Proven field sales experience within the agricultural, groundcare, machinery, or rural supplies sectors

Strong understanding of agricultural enterprises and the challenges faced by modern farming and estate management

Confident presenting and demonstrating technical products to a range of stakeholders

Self-motivated, organised, and comfortable managing a large geographical territory

Full UK driving licence

Desirable

BASIS or FACTS qualification

Experience with precision agriculture or integrated farm management systems

What We Offer

Competitive basic salary woth bonus scheme

Company vehicle

Pension and healthcare

Ongoing product and sales training

Career progression within a growing, independent business