B2B Marketing Manager

A driven and commercially minded B2B Marketing Manager is sought to lead and optimise the freight marketing function. This newly created role will shape strategy, align marketing with sales and revenue objectives, and drive growth through targeted campaigns, compelling content, and effective sales enablement.

Client Details

A leading European ferry and logistics operator delivering reliable, high‑volume freight transport and integrated supply chain solutions across key UK and continental routes.

Description

As the B2B Marketing Manager you will have the following responsibilities:

Lead and deliver the end-to-end freight marketing strategy aligned to commercial and sales goals
Define and maintain a clear, consistent freight proposition across all touchpoints
Develop integrated B2B campaigns and content to drive revenue and yield optimisation
Build targeted content plans focused on key customer segments and verticals
Ensure marketing supports pricing strategy, sales effectiveness, and commercial priorities
Create and manage sales enablement materials, including presentations, toolkits, and campaign assets
Standardise and enhance marketing collateral to ensure consistency and quality
Partner with sales teams to support customer acquisition, retention, and growth
Deliver an always-on content strategy, strengthening brand positioning and thought leadership
Use data, insights, and digital channels to optimise campaigns, customer experience, and engagement

Profile

A successful B2B Marketing Manager should have:

8+ years' B2B marketing experience, ideally in freight, logistics, maritime transport, or road/rail, or freight forwarder
Strong commercial marketing and sales enablement expertise
Proven track record delivering integrated campaigns and content strategies
Able to balance strategic planning with hands-on execution
Experienced working with senior stakeholders and cross-functional teams
Excellent copywriting, communication, and presentation skills
Skilled in digital marketing and customer communications
Commercially focused, aligning marketing activity to revenue and sales outcomes

Job Offer

The successful B2B Marketing Manager will receive £60,000 - £65,000 per annum plus benefits. The role will be based in Surrey offices, Woking, and operate on a hybrid basis (3 in office, 2 from home)