PR Account Director – Senior Account Director

My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Account Director or Senior Account Director to join their award winning team.

This role will work across a mix of real estate, place making, professional services, hospitality property and built environment clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR).

This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.

Necessary Experience

* A strong understanding of the media, editorial requirements and what makes a story

* Ability to demonstrate creativity and innovative thinking

* Experience of delivering impactful communications campaigns from inception through to delivery

* Strong organisational and time management skills

* Strong administrative and project management skills

* A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools

* Strong presentation skills, presenting effectively and talking with authority

* The ability to forge long lasting and meaningful relationships with clients

* Strong financial and commercial awareness

* The ability to manage a client’s marketing budget

* Reliable, committed and organised with an ability to handle change easily

* Confident and has the ability to foster confidence and respect from clients

Responsibilities

* Plan and implement impactful communications campaigns

* Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives

* Ensure pro-active service and that accounts are serviced to the correct level

* Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum

* Ability to write “journalist quality” press releases

* Assist in the reporting, analysis and evaluation of campaigns

* Liaise with the client and act as key point of contact in support of senior consultants

* Sell ideas, promotions and features to clients and media

* Delegate to junior members of the team effectively

* Supervise Account Executive and Account Manager’s activity and workload

* Fully participate in brainstorms and create workable programmes for new business and existing clients

* Keep track of impending deadlines and ensure all work is completed in a timely manner

* Actively participate in new business development including proposal writing

* Identify new business opportunities

* Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend

* Lead on accounts and monitor client satisfaction levels

* Producing draft fee and expense budgets for new business

* Represent the agency at events