Group Marketing Manager (ABM & Growth Marketing) | Bath (Hybrid) | £50,000 - £60,000 + bonus

About the Role

We're supporting a growing organisation looking for a commercially minded Group Marketing Manager to take ownership of their account-based marketing and wider demand generation activity.

This is a hands-on, lead-level marketing role where you'll be responsible for turning target accounts into real pipeline - not just generating leads, but driving qualified opportunities and revenue.

You'll sit close to senior leadership and work directly with sales teams to shape how key accounts are engaged across multiple brands and service areas.

You'll lead a focused ABM and growth marketing function, combining strategy with execution.

This includes:

• Building and running targeted marketing campaigns into key accounts and prospect groups

• Working closely with sales to identify and progress high-value opportunities

• Creating tailored messaging and content for different audiences and buying groups

• Managing multi-channel outreach across email, LinkedIn, content and events

• Turning engagement signals into qualified meetings and pipeline

• Owning reporting on marketing performance and commercial impact

Alongside this, you'll oversee supporting marketing activity including content, campaigns, events and outbound activity - ensuring everything is aligned to revenue goals.

• Manage and develop a small, multi-skilled marketing team

• Work closely with senior commercial and sales stakeholders

• Align marketing activity with account plans and revenue priorities

• Support the wider business in improving conversion from marketing to sales

• Experience in B2B marketing with exposure to account-based or targeted marketing approaches

• Strong understanding of how marketing contributes to pipeline and revenue

• Comfortable working closely with sales teams and senior stakeholders

• Experience running multi-channel campaigns (email, LinkedIn, content, events)

• Strong CRM and marketing automation experience (eg HubSpot, Salesforce, Marketo, or similar)

• Analytical mindset with the ability to report on commercial outcomes

• Some team or workstream leadership experience

• Experience in agency, consultancy or professional services environments

• Exposure to senior stakeholder or leadership reporting

• Experience with events, webinars or field marketing activity

• Familiarity with tools such as intent data or account intelligence platforms

• £50,000 - £60,000 base salary

• Performance-related bonus

• Private healthcare

• Pension scheme

• 25 days holiday + bank holidays

• Hybrid working (2 days per week in Bath office)

• Learning & development support

UK working rights required.

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