Head Of Marketing

Head Of Marketing - Fast-growing fashion brand | Salary - £75k - £80k DOE + Benefits | Manchester

Zachary Daniels are partnered with a fast-growing, digitally native womenswear brand known for its elevated aesthetic, trend-led collections, and strong social-first identity. Built around in-house design and a highly engaged online community, the brand has quickly established itself within the contemporary fashion space by blending premium-inspired styling with accessible price points.

As Head of Marketing, you'll lead the development and execution of a multi-channel marketing strategy, spanning brand, performance, and customer lifecycle. Working closely with founders and the wider leadership team, the Head of Marketing will play a key role in scaling the business sustainably, balancing creativity with commercial impact.

Key Responsibilities:

Own and deliver the overall marketing strategy, driving both revenue growth and long-term brand equity
Lead, manage, and develop a high-performing marketing team, setting clear direction and priorities
Take full ownership of the marketing budget, ensuring effective allocation and clear ROI accountability
Drive customer acquisition and retention across all channels including paid social, paid search, SEO, affiliates, and partnerships
Oversee influencer, creator, and ambassador strategies, ensuring alignment with brand positioning
Collaborate cross-functionally with Creative, eCommerce, Merchandising, Product, and Leadership teams
Ensure consistency across tone of voice, brand positioning, and visual identity across all touchpoints
Identify and unlock new growth opportunities across channels, markets, and audiencesAbout You:

5+ years' experience in marketing, with proven success in a senior leadership role within fashion or DTC eCommerce
Strong track record of building, leading, and developing high-performing teams
Highly commercial mindset, with the ability to link marketing activity directly to revenue and growth
Strong creative instinct, with the ability to originate ideas and think beyond established strategies
Deep understanding of customer acquisition, retention, and lifecycle marketing
Highly data-driven, confident using insights to optimise performance and demonstrate ROI
Experience managing significant marketing budgets with clear accountability for results
Ability to identify emerging opportunities and scale new channels effectivelyWhy Apply:

Join a fast-growing, digitally native fashion brand with strong momentum
Opportunity to step into a leadership role at a key stage of scale and evolution
Work closely with founders in a highly collaborative, entrepreneurial environment
High level of ownership and autonomy-ability to make a real impact quickly
Be part of a brand where creativity and innovation are genuinely valued
Play a key role in shaping the next phase of growth across UK and international markets
Work with a highly engaged customer community and culturally relevant product
Build and develop a high-performing team within a modern, fast-paced business

BBBH36239