Area Sales Manager - East Anglia

Our client is a market-leading European manufacturer of innovative commercial washroom solutions, trusted across hospitals, airports, stadiums, universities, offices, and other high-profile public environments.
With a heritage spanning more than 90 years, the client is internationally recognised for sustainability, innovation, and design excellence. Their solutions help reduce water consumption by up to 90%, improve hygiene standards, and support environmentally responsible building design across global markets.
As part of continued UK investment and ambitious growth plans, our client is now seeking a driven and commercially focused Area Sales Manager to join their expanding sales team.
The Opportunity
This is a high-impact field sales role focused on specification-led business development across the East Anglia region.
You will be responsible for influencing key decision-makers at the earliest stages of the project cycle, securing product specifications, and developing long-term commercial relationships across the construction and building services sectors.
The successful candidate will play a key role in changing specification behaviour within the market and positioning the client as the preferred choice for commercial washroom solutions.
Key Responsibilities
* Drive regional sales growth in line with company objectives
* Secure specifications with architects, consultants, designers, and specifiers
* Influence stakeholders and challenge incumbent product choices
* Develop strong relationships with contractors, merchants, wholesalers, and end users
* Manage projects from early-stage engagement through to completion
* Deliver CPDs, technical presentations, and product consultations
* Maintain a healthy sales pipeline using CRM systems
* Identify and capitalise on new business opportunities
* Monitor competitor activity and market trends
* Organise and deliver engaging specification events that showcase innovative solutions and influence product selection
What We’re Looking For
Skills & Experience
* A minimum 3 years B2B field sales experience (flexible on industry)
* Ability to influence multiple stakeholders across complex sales cycles
* Commercially astute with strong negotiation and closing abilities
* Excellent presentation and communication skills
* Highly organised with strong territory planning capability
* Experience using CRM systems and sales reporting tools
Personal Attributes
* Ambitious, motivated, and target-driven
* Confident and professional communicator
* Resilient with a proactive, solutions-focused mindset
* Strong relationship builder with a consultative sales style
* Passionate about delivering customer value and long-term partnerships