Lead Digital Analyst

Lead Digital Analyst | London (Hybrid) | Up to £70,000 + Benefits

Zachary Daniels are delighted to be partnering with a fast-growing, digitally led retail business that is continuing to invest heavily across ecommerce, customer experience, and data capability.

We're looking for a Lead Digital Analyst to take ownership of digital analytics across the business, acting as the go-to person for digital insight, tracking, attribution, and performance measurement. This is a highly visible role where you'll work closely with senior stakeholders across ecommerce, marketing, and leadership teams to shape how digital data is used to drive commercial decisions.

This is not a standard reporting role. The business is looking for someone who can lead the digital analytics function, challenge thinking, improve data maturity, and build a stronger analytics capability across the organisation.

The Opportunity

You'll own the end-to-end digital analytics landscape, leading on everything from GA4 strategy and tracking optimisation through to dashboarding, customer insight, and marketing performance analysis.

You'll also play a key role in shaping the future data environment, helping improve how data is structured, integrated, and used across the business.

This role would suit someone who enjoys autonomy, wants real ownership, and is excited by the opportunity to genuinely influence how a growing retail business uses digital analytics.

Key Responsibilities

Lead digital analytics across ecommerce, marketing, and customer functions
Own and optimise GA4 and Google Tag Manager implementation across the business
Drive insight into customer behaviour, digital performance, attribution, and conversion
Build and develop dashboards and reporting solutions using Power BI, Looker, or similar BI tools
Partner closely with senior stakeholders to translate business challenges into actionable insight
Lead on marketing measurement and performance analysis across multiple digital channels
Improve tracking accuracy, tagging standards, and analytics governance
Support the development of a centralised data environment across GCP and BigQuery
Manage external analytics and business partners where required
Help shape the long-term analytics strategy and maturity of the businessAbout You

Strong hands-on experience with GA4 and Google Tag Manager
Experience leading digital analytics within ecommerce, retail, or consumer-focused businesses
Deep understanding of digital tracking, attribution, and customer journey analysis
Strong SQL and BI/reporting capability
Experience with tools such as Power BI, Looker, BigQuery, or GCP
Commercially minded with the ability to turn data into business recommendations
Confident working directly with senior stakeholders and influencing decision making
Someone who enjoys ownership, autonomy, and building capability within a growing businessWhat's On Offer

Salary up to £70,000
Hybrid working (2 days in London)
Opportunity to own and lead digital analytics for a growing retail business
High visibility role with direct exposure to senior leadership
Genuine opportunity to shape analytics capability and data maturity
Strong investment in digital, ecommerce, and dataBH35783