Digital Analyst, Perm, up to £65k, London, Hybrid

My client is looking for a Digital Analyst to join a growing data and analytics function within a well-established, global business. You'll play a key role in shaping and delivering the digital insight strategy - working across large datasets (GA4, BigQuery, SQL), customer journey analytics, and data visualisation to create dashboards that inform and inspire.

What the ideal Digital Analyst will be doing

• Design and deliver compelling dashboards that bring digital product and client behaviour data to life.
• Partner with stakeholders to understand insight needs and propose elegant, scalable solutions.
• Drive web tagging and tracking strategy alongside digital and marketing teams.
• Consolidate and streamline existing reports into a unified analytics suite.
• Extract, analyse and interpret complex datasets to identify trends, patterns, and opportunities.

Ideal Digital Analyst experience

• 5+ years of experience in BI/analytics roles with a focus on digital insight.
• Advanced use of Power BI, Google Analytics (GA4), and either SQL or Python.
• Strong understanding of client journey mapping, web tracking, and user behaviour.
• Proven track record of creating reusable, enterprise-grade dashboards using UX/UI best practices.
• Excellent stakeholder engagement skills - comfortable working across departments to influence data-driven decisions.
• Experience working within Agile environments.

Tech You'll Work With:

• Power BI, GA4, BigQuery, SQL, Python
• Agile delivery tools and collaboration platforms