Senior MMM (Marketing Mix Modeling) Consultant/Business Analyst

Contract Duration: 6 months (with potential extensions)

Location: London, UK - Remote Working

We are seeking a Senior MMM (Marketing Mix Modeling) Consultant/Business Analyst to join our client's team on a minimum 6-month contract basis with the option to extend long term. This role focuses on translating MMM insights into actionable business strategies by working closely with cross-functional teams-including marketing, finance, and executive leadership-to scope measurement requirements, validate data, align budgets, and optimize ROI.

This is an excellent opportunity for a detail-oriented professional with strong analytical skills, stakeholder management experience, and expertise in interpreting MMM outputs to drive decision-making.

Key Responsibilities:

• Stakeholder Alignment & Scoping: Collaborate with marketing, finance, and other teams to define KPIs, measurement objectives, and project scope.
• Data Collection & Validation: Gather and validate accurate data inputs (eg, media spend, promotions, sales figures) and ensure consistency across datasets.
• Budget & Spend Analysis: Analyze marketing budgets, cost of media, and spend allocations to align with business goals and optimize ROI.
• Model Review & Interpretation: Partner with the MMM modelling team to review outputs and translate results into actionable recommendations for stakeholders.
• ROI Measurement & Optimization: Evaluate campaign ROI and identify opportunities to reallocate budgets for maximum impact.
• Scenario Planning & Forecasting: Develop scenarios to assess the impact of changes in marketing strategies or budgets and provide forward-looking insights.
• Reporting & Insights Delivery: Create concise reports and presentations summarizing MMM findings and present insights to senior leadership.

Experience:

• 5+ years in marketing analytics, business analysis, or similar roles, with proven experience using MMM outputs to drive decisions.
• Proven track record of working with Marketing Mix Modeling (MMM) outputs to drive business decisions.
• Experience in stakeholder management and cross-functional collaboration.

Technical Skills:

• Excel (Advanced) - Data analysis & visualization
• SQL (Intermediate) - Querying & manipulating large datasets
• MMM Understanding - Must interpret models (no need to build them)