CRM Coordinator
Role: CRM Coordinator
Industry: Media/Entertainment
Type: Contract, Daily Rate
Duration: 6months +
Pay Rate: £200 - £245 per day
Location: London
IR35 Status: Inside IR35 (via Umbrella Company)

Specialism(s): CRM, Email/Push/In-App Messaging, Creative, Braze, CRM Reporting, Customer Relationship Management, Customer Engagement

CRM Coordinator

CPS Group UK are delighted to be working with a leading, London-based organisation to appoint a seasoned CRM Coordinator, for an initial 6-month term. Working at the UK HQ and in a highly cross-functional environment, the CRM Coordinator will play a key role in the end-to-end (plan, manage, optimise) communication to customers via email, push and in-app messaging; with the aim of improving customer satisfaction and engagement.

Working closely with internal marketing, creative, PR and copy departments, the CRM Coordinator will support the production of engaging campaigns, whilst ensuring seamless execution and integration of CRM strategies.

Role Requirements

* Support the customer engagement team in the day-to-day delivery across key engagement channels, specifically UI, in-app and email/push notifications
* Brief creatives and manage the creative/copy for customer comms channels (in app, email, push)
* Own and facilitate the delivery process for regional and local campaigns ensuring assets are delivered to strict deadlines and required spec
* Maintain and plan a calendar of key moments that impact customer engagement
* Build relationships with local market teams
* Act as the point-person for any customer engagement/CRM-related queries
* Maintain a customer engagement database (eg channels, specs, legal restrictions)
* Analyse customer data to identify trends and insights
* Collaborate with marketing teams to create targeted campaigns and promotions that compliment & support product engagement priorities
* Monitor and report on CRM performance metrics, providing insights and recommendations
* Identify opportunities to streamline processes or approaches to support efficiencies
* Stay updated on industry trends and advancements in CRM technology

Required Skills & Experience

* Degree (or equivalent) in Marketing, Business, or a related field
* Experience in end-to-end CRM management
* Proficiency in CRM software and tools (eg Braze, SFMC)
* Analytical skills with the ability to interpret data and make informed decisions
* Excellent communication and interpersonal skills
* Proficiency in CRM software and tools
* Ability to work collaboratively in a fast-paced environment
* Detail-oriented with strong organizational skills

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK (see below)

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