Head of CRM - Fintech App

Location: London, UK

Salary: £100,000 - £120,000

A fast-growing fintech app is looking for a strategic and data driven Head of CRM to transform customer engagement, drive retention, and enhance personalised user experiences. You'll lead a team to develop sophisticated, data-driven customer journeys that boost conversion and lifetime value.

Your Role:

• Design and implement a CRM strategy that supports ambitious growth targets
• Build multi-channel customer journeys to improve onboarding, engagement, and retention
• There will be a migration of platforms in the next 6 months, so you and the Head of Martech will drive this
• Utilise data-driven insights to optimise personalisation and customer experience
• Oversee CRM automation tools and marketing technologies to drive efficiency
• Lead and mentor a high-performing CRM team - 4 DR

What You Bring:

• Proven experience in CRM strategy and customer life cycle marketing
• Strong analytical skills with expertise in segmentation and automation
• Ability to manage complex customer journeys across multiple touchpoints
• Leadership experience in fast-paced digital or fintech environments.
• Salesforce or Braze experience would be preferred, but not essential
• Ideally experience working on an App

*Rates depend on experience and client requirements