Retail Planning Manager

Contract role

London

Hybrid working

Our client is looking for an experienced Retail Planning Manager to join their team, on a contract basis.

RESPONSIBILITIES

• Work closely with senior management to develop strategies for all bought media channels including print, digital display (programmatic and direct), mobile, paid social, paid search, affiliate, out-of-home, TV and emerging media technologies.
• Integrate offline and online channels creating through-the-funnel and streamlined media communications, that deliver against both long and short term goals (against revenue and brand favourability).
• Ownership of the relationship with regional media agency to ensure flawless execution across all phases of planning and execution, pre- and post- campaign launch.
• Work closely with consumer insights to utilize econometric data, media research, seasonal learnings and creative strategy to develop targeted seasonal plans that will stand-out and drive traffic and revenue in store and online.
• Seek, investigate and actively pursue innovative communications opportunities, keeping abreast of current events, media trends and target market industry trends that impact business.

EXPERIENCE

• Extensive Media planning & buying experience, both traditional media and digital media.
• Experience with performance media (including programmatic, affiliate and paid search)
• Extensive luxury, or relevant brand experience.
• Extensive retail and branding experience
• Ability to evaluate and change priorities daily and perform efficiently within fast paced environment
• Excellent communication, organizational, teamwork and relationship building skills
• Strong analytical and reporting skills
• Budget management skills

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.