Job Title: Content Lead

Location: Manchester

Job Type: Full-Time

About the Role:

Our client are looking for an experienced Lead Creative to join their teams. You will support the Creative Director, leading a multidisciplinary team, overseeing and delivering creative projects. As the Lead Creative, you will be responsible for maintaining brand standards, working within budget constraints, and strategising and implementing the marketing calendar.

Key Responsibilities:

• Creative Strategy: Develop and implement data-driven social media strategies that align with client objectives, ensuring maximum reach, engagement, and brand growth.
• Art Direction: Collaborate with internal and external creatives to produce standout visuals and copy tailored to platform-specific audiences.
• Content Planning: Oversee the creation of engaging content calendars, collaborating with creatives and clients to deliver high-quality, on-brand materials.
• Platform Expertise: Stay up to date with trends across Instagram, TikTok, Facebook, Pinterest, and emerging platforms, advising on best practices and opportunities for growth.
• Analytics & Reporting: Monitor, analyse, and report on campaign performance, identifying actionable insights to optimise future strategies.
• Competitor Analysis: Conduct regular competitive audits to identify trends, opportunities, and areas for differentiation.

The Ideal Candidate:

• Experience: Around 4 years in social media marketing, with proven success managing campaigns in the fashion or luxury sector.
• Education: A degree in marketing, communications, or a related field, with a focus on fashion or luxury industries preferred.
• Art Direction Skills: A keen eye for design, copy, and storytelling that aligns with luxury and fashion aesthetics.
• Adaptability: Skilled at managing multiple campaigns simultaneously, with exceptional organisational and time-management skills.
• Tools & Platforms: Proficient in social media management tools (eg, Later, Sprout Social, or Hootsuite) and creative tools such as Figma or Adobe Creative Suite.

Please apply below if you're interested!

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.